# CTE Resource Center - Verso - Marketing Course Description

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Marketing (8120/36 weeks) Course Description

Course Description

Course Code:8120
Co-op:Available
Duration:36 weeks
Suggested Grade Levels:9–12
Prerequisites:None

Students examine activities in marketing and business important for success in marketing employment and postsecondary education. Students will learn how products are developed, branded, and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and the impact of technology on the marketplace. Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.

Career Clusters and Pathways

For federal reporting (choose one)

  • Marketing
    • Marketing Communications
    • Marketing Management
    • Marketing Research
    • Merchandising
    • Professional Sales
  • Transportation, Distribution and Logistics
    • Health, Safety and Environmental Management
    • Sales and Service

Available Credentials

Upon completion of the course

Certifications

Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.