# CTE Resource Center - Verso - Introduction to Marketing Task 35502171

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify promotional methods for specific target markets.

Definition

Identification should include promotional methods for specific target markets, such as the following:
  • Personal selling (e.g., for senior citizens seeking personalized customer service)
  • Advertising (e.g., for the readers of an upscale fashion magazine)
  • Sales promotion (e.g., for drawing new customers seeking home cleaning or repair services)
  • Public relations (e.g., for creating a positive company image that appeals to a particular socioeconomic segment of the community)
  • Publicity (e.g., for announcing a new product or service for parents of small children)
  • Direct mail (e.g., targeting a specific audience with a message about a product or a service)
  • Social media/online/digital integration (e.g., developing an app that meets the need of a target audience).

Process/Skill Questions

  • What is the difference between sales promotion and advertising?
  • In what ways can personal selling be used as a tool for a variety of promotional methods?
  • In what ways can the Internet be used as a tool for a variety of promotional methods?
  • How would each of the promotional methods be used to reach a business's target market?
  • How can publicity and public relations be used to address a problem with a company’s image or products?
  • What is the difference between a sweepstakes and contest?
  • What types of social media are the best to use for promotion and target marketing? Why?

Related Standards of Learning

English

9.5

The student will read and analyze a variety of nonfiction texts.
  1. Apply knowledge of text features and organizational patterns to understand, analyze, and gain meaning from texts.
  2. Make inferences and draw conclusions based on explicit and implied information using evidence from text as support.
  3. Analyze the author’s qualifications, viewpoint, and impact.
  4. Recognize an author’s intended purpose for writing and identify the main idea.
  5. Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
  6. Identify characteristics of expository, technical, and persuasive texts.
  7. Identify a position/argument to be confirmed, disproved, or modified.
  8. Evaluate clarity and accuracy of information.
  9. Analyze, organize, and synthesize information in order to solve problems, answer questions, complete a task, or create a product.
  10. Differentiate between fact and opinion and evaluate their impact.
  11. Analyze ideas within and between selections providing textual evidence.
  12. Use the reading strategies to monitor comprehension throughout the reading process.

10.5

The student will read, interpret, analyze, and evaluate nonfiction texts.
  1. Analyze text features and organizational patterns to evaluate the meaning of texts.
  2. Recognize an author’s intended audience and purpose for writing.
  3. Skim materials to develop an overview and locate information.
  4. Compare and contrast informational texts for intent and content.
  5. Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
  6. Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
  7. Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
  8. Analyze ideas within and between selections providing textual evidence.
  9. Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
  10. Use reading strategies throughout the reading process to monitor comprehension.

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

Other Related Standards

National MBAResearch Standards-Marketing

Develop marketing strategies to guide marketing tactics.

 

Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

 

Understand the use of an advertisement's components to communicate with targeted audiences.