# CTE Resource Center - Verso - Introduction to Marketing Task 1892583421

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Use computer technology and software tools to perform marketing tasks.

Definition

Demonstration should include technology and cloud-based and traditional software tools such as the following:
  • Presentation software
  • Spreadsheet software
  • Database software
  • Word processing software
  • Simulations
  • Graphics and design programs
  • Desktop publishing software
  • Web publishing software
  • Bundled and independent software
  • Digital cameras and camcorders
  • Desktop computers
  • Scanners
  • Social media.
In the demonstration, technology and software tools should be used to inform, persuade, or remind customers and co-workers regarding products, services, skills, and ideas.

Process/Skill Questions

  • How has computer technology increased productivity?
  • How could a database program help a business gather large quantities of data?
  • What are examples of general computer applications used in marketing? What are examples of specialized computer applications?
  • What are the differences in function among the types of software tools?
  • What are appropriate circumstances to use technology and software tools for various marketing tasks?
  • When might a business find presentation software helpful?

Related Standards of Learning

English

9.2

The student will produce, analyze, and evaluate media messages.
  1. Analyze and interpret special effects used in media messages.
  2. Determine the purpose of the media message and its effect on the audience.
  3. Analyze the purpose of information and persuasive techniques used in diverse media formats.
  4. Evaluate the motives (e.g., social, commercial, political) behind media presentation(s).
  5. Examine how values and viewpoints are included or excluded and how the media can influence beliefs, behaviors, and interpretations.
  6. Describe possible cause and effect relationships between mass media coverage and public opinion trends.
  7. Evaluate sources including advertisements, editorials, political cartoons, and feature stories for relationships between intent and factual content.
  8. Monitor, analyze, and use multiple streams of simultaneous information.
  9. Demonstrate ethical use of the Internet when evaluating or producing creative or informational media messages.

10.2

The student will examine, analyze, and produce media messages.
  1. Create media messages for diverse audiences.
  2. Credit information sources.
  3. Evaluate sources for relationships between intent, factual content, and opinion.
  4. Analyze the impact of selected media formats on meaning.
  5. Analyze the purpose of information and persuasive techniques used in diverse media formats.
  6. Evaluate the motives (e.g., social, commercial, political) behind media presentation(s).
  7. Describe possible cause and effect relationships between mass media coverage and public opinion trends.
  8. Monitor, analyze, and use multiple streams of simultaneous information.
  9. Demonstrate ethical use of the Internet when evaluating or producing creative or informational media messages.

11.2

The student will examine how values and points of view are included or excluded and how media influences beliefs and behaviors.
  1. Describe possible cause and effect relationships between mass media coverage and public opinion trends.
  2. Create media messages with a specific point of view.
  3. Evaluate media sources for relationships between intent and content.
  4. Analyze the impact of selected media formats on meaning.
  5. Determine the author’s purpose and intended effect on the audience for media messages.
  6. Manage, analyze, and synthesize multiple streams of simultaneous information.
  7. Demonstrate ethical use of the Internet when evaluating or producing creative or informational media messages.

Other Related Standards

National MBAResearch Standards-Business Administration

Utilize information-technology tools to manage and perform work responsibilities.