# CTE Resource Center - Verso - Introduction to Marketing Task 1558082929

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Research job descriptions related to various marketing careers.

Definition

Research sources should include the following:
  • Mentor
  • Internet (e.g., organizations' Web sites)
  • Newspapers
  • Job boards (e.g., Indeed, Hcareers)
  • Library
  • Professional and trade publications and websites (e.g., American Marketing Association [AMA], Shop.org, Adweek, Public Relations Society of America [PRSA])
  • Chamber of Commerce
  • Local municipalities
  • Temp agencies
  • Internship coordinators
  • On-the-job resources

Process/Skill Questions

  • Why is it important to have knowledge of various job descriptions?
  • What are some of the most productive resources for locating job descriptions?
  • How has the Internet affected job research?

Related Standards of Learning

English

9.8

The student will find, evaluate, and select credible resources to create a research product.
  1. Verify the validity and accuracy of all information.
  2. Analyze information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, point of view, or bias.
  3. Evaluate and select evidence from a variety of sources to support claims and introduce counterclaims.
  4. Cite sources for both quoted and paraphrased information using a standard method of documentation such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  5. Avoid plagiarism by using own words and follow ethical and legal guidelines for gathering and using information.
  6. Demonstrate ethical use of the Internet.

10.8

The student will find, evaluate, and select credible resources to create a research product.
  1. Verify the accuracy, validity, and usefulness of information.
  2. Analyze information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  3. Evaluate and select evidence from a variety of sources to introduce counter claims and to support claims.
  4. Cite sources for both quoted and paraphrased ideas using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  5. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.
  6. Demonstrate ethical use of the Internet.

11.8

The student will analyze, evaluate, synthesize, and organize information from a variety of credible resources to produce a research product.
  1. Critically evaluate quality, accuracy, and validity of information.
  2. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, point of view or bias.
  3. Synthesize relevant information from primary and secondary sources and present it in a logical sequence.
  4. Cite sources for both quoted and paraphrased ideas using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  5. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.
  6. Demonstrate ethical use of the Internet.

Other Related Standards

National MBAResearch Standards-Marketing

Participate in career planning to enhance job-success potential.