# CTE Resource Center - Verso - Introduction to Marketing Introduction

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Introduction

Related careers:

cluster: Hospitality and Tourism

pathway: Lodging

occupations:

  • Bookkeeping, Accounting, or Auditing Clerk
  • Chief Engineer
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Manager
  • Reservationist

cluster: Marketing

pathway: Marketing Communications

occupations:

  • Advertising and Promotions Manager
  • Art Director
  • Marketing Communication Manager
  • Marketing Manager
  • Multimedia Artist, Animator
  • Public Information Director
  • Public Relations Manager
  • Sales Manager
  • Trade Show Manager

cluster: Marketing

pathway: Marketing Management

occupations:

  • Advertising and Promotions Manager
  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • Franchisee
  • General Manager
  • Marketing Manager
  • Retail Manager

cluster: Marketing

pathway: Marketing Research

occupations:

  • Database Administrator
  • Market Research Analyst
  • Merchandising Coordinator
  • Product Planner

cluster: Marketing

pathway: Merchandising

occupations:

  • Customer Service Representative
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Operations Manager
  • Retail Manager

cluster: Marketing

pathway: Professional Sales

occupations:

  • Account Executive
  • Entrepreneur
  • Manufacturer's Sales Representative
  • Media Planner, Buyer
  • Property, Real Estate, and Community Association Manager
  • Real Estate Sales Agent
  • Sales Manager
  • Salesperson
  • Telemarketer
  • Trade Show Manager
  • Wholesale and Manufacturing, Technical and Scientific Products Sales Representative

The framework is divided into two sections: course content and related information. The course content consists of the tasks/competencies validated by industry experts as either essential or desirable (optional) for an entry-level worker to know or be able to do. Each task/competency is accompanied by a definition, a number of process/skill questions (not present in some frameworks), and various related elements that reinforce or are reinforced by its particular instructional objective. Following the course content section, the related information section includes unduplicated lists of various elements correlated with each task, supplementary information showing ways in which these elements relate to the course, and various general requirements for CTE students in Virginia.

Frameworks may include the following elements. Elements identified by an asterisk (*) are not found in all frameworks:

The following documents and Web sites are designed to enhance CTE course instruction in Virginia: