# CTE Resource Center - Verso - Introduction to Marketing National MBAResearch Standards-Marketing Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

National MBAResearch Standards-Marketing Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
44 Identify marketing functions and their importance. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Acquire foundational knowledge of marketing-information management to understand its nature and scope. ♦ Develop a foundational knowledge of pricing to understand its role in marketing. ♦ Develop marketing strategies to guide marketing tactics.
45 Explain the impact of technology on marketing. National MBAResearch Standards-Marketing: Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
46 Explain the concept of branding. National MBAResearch Standards-Marketing: Position company to acquire desired business image. ♦ Position products/services to acquire desired business image.
71 Identify major promotional activities used in marketing and the benefits of each. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Understand promotional channels used to communicate with targeted audiences.
72 Explain the concept of a target market. National MBAResearch Standards-Marketing: Understand the use of an advertisement's components to communicate with targeted audiences.
73 Create a customer profile. National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics.
74 Identify promotional methods for specific target markets. National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics. ♦ Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI). ♦ Understand the use of an advertisement's components to communicate with targeted audiences.
75 Explain the concept of mass marketing. National MBAResearch Standards-Marketing: Develop marketing strategies to guide marketing tactics.
76 Explain traits of an effective salesperson. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope.
77 Explain the importance of selling. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope.
78 Analyze product/service knowledge required for a routine sales transaction. National MBAResearch Standards-Marketing: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
79 Explain the concept of customer service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
80 Prepare for the customer (pre-approach). National MBAResearch Standards-Marketing: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Perform pre-sales activities to facilitate sales presentation. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
81 Approach the customer. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
82 Determine the customer's wants and needs. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
83 Present product or service features as customer benefits. National MBAResearch Standards-Marketing: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
84 Overcome the customer's objections. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
85 Close the sale. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
86 Use suggestion selling. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
87 Apply follow-up and relationship-building strategies. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
88 Identify various methods of handling payment for purchases. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
89 Process payment for a cash purchase. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
90 Identify career opportunities in marketing. National MBAResearch Standards-Marketing: Participate in career planning to enhance job-success potential.
92 Identify personal interests, personality traits, and skills. National MBAResearch Standards-Marketing: Participate in career planning to enhance job-success potential.
93 Research job descriptions related to various marketing careers. National MBAResearch Standards-Marketing: Participate in career planning to enhance job-success potential.
94 Follow the steps of the decision-making process to analyze possible career choices. National MBAResearch Standards-Marketing: Participate in career planning to enhance job-success potential.
95 Identify ethical work behavior. National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior.
96 Identify job search resources. National MBAResearch Standards-Marketing: Participate in career planning to enhance job-success potential.
97 Develop a résumé. National MBAResearch Standards-Marketing: Participate in career planning to enhance job-success potential.