# CTE Resource Center - Verso - Introduction to Marketing National MBAResearch Standards-Business Administration Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

National MBAResearch Standards-Business Administration Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
39 Define marketing. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
40 Identify the components of a marketing process/cycle. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
41 Explain marketing as a service to the public. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
42 Explain marketing as a service to an organization. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
43 Identify components of the marketing mix. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
44 Identify marketing functions and their importance. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
45 Explain the impact of technology on marketing. National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
46 Explain the concept of branding. National MBAResearch Standards-Business Administration: Reinforce company's image to exhibit the company's brand promise.
47 Explain the marketing concept. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
48 Explain the historical development that led to the adoption of the marketing concept. National MBAResearch Standards-Business Administration: Understand marketing's role and function in business to facilitate economic exchanges with customers.
49 Identify marketing trends. National MBAResearch Standards-Business Administration: Acquire information to guide business decision-making. ♦ Understand economic indicators to recognize economic trends and conditions.
50 Use computer technology and software tools to perform marketing tasks. National MBAResearch Standards-Business Administration: Utilize information-technology tools to manage and perform work responsibilities.
51 Identify elements of effective communication. National MBAResearch Standards-Business Administration: Communicate with staff to clarify workplace objectives. ♦ Use communication skills to foster open, honest communications. ♦ Use communication skills to influence others.
52 Address others in a professional manner. National MBAResearch Standards-Business Administration: Communicate with staff to clarify workplace objectives. ♦ Use communication skills to foster open, honest communications. ♦ Use communication skills to influence others.
53 Demonstrate the handling of incoming and outgoing telephone calls and teleconferencing/web conferencing. National MBAResearch Standards-Business Administration: Apply active listening skills to demonstrate understanding of what is being said. ♦ Apply verbal skills to obtain and convey information.
54 Transcribe a message. National MBAResearch Standards-Business Administration: Record information to maintain and present a report of business activity. ♦ Write internal and external business correspondence to convey and obtain information effectively.
55 Use correct grammar and vocabulary. National MBAResearch Standards-Business Administration: Apply verbal skills to obtain and convey information. ♦ Write internal and external business correspondence to convey and obtain information effectively.
58 Explain the importance of etiquette when sending email and text messages or in any online environment. National MBAResearch Standards-Business Administration: Write internal and external business correspondence to convey and obtain information effectively.
59 Compose an email message. National MBAResearch Standards-Business Administration: Write internal and external business correspondence to convey and obtain information effectively.
60 Identify elements of effective business writing. National MBAResearch Standards-Business Administration: Write internal and external business correspondence to convey and obtain information effectively.
61 Explain constructive criticism. National MBAResearch Standards-Business Administration: Use communication skills to influence others.
62 Explain the nature of economics. National MBAResearch Standards-Business Administration: Understand fundamental economic concepts to obtain a foundation for employment in business.
63 Distinguish between a good and a service. National MBAResearch Standards-Business Administration: Understand fundamental economic concepts to obtain a foundation for employment in business.
64 Distinguish between consumer and capital goods and services. National MBAResearch Standards-Business Administration: Understand fundamental economic concepts to obtain a foundation for employment in business.
65 Explain the economic benefits of marketing. National MBAResearch Standards-Business Administration: Understand the nature of business to show its contributions to society.
67 Explain the meaning and characteristics of private enterprise. National MBAResearch Standards-Business Administration: Understand economic systems to be able to recognize the environments in which businesses function. ♦ Understand fundamental economic concepts to obtain a foundation for employment in business.
68 Explain the concept of profit. National MBAResearch Standards-Business Administration: Analyze cost/profit relationships to guide business decision-making. ♦ Understand economic systems to be able to recognize the environments in which businesses function.
69 Explain the concept of supply and demand. National MBAResearch Standards-Business Administration: Analyze cost/profit relationships to guide business decision-making. ♦ Understand economic indicators to recognize economic trends and conditions. ♦ Understand fundamental economic concepts to obtain a foundation for employment in business.
70 Explain the effect of competition on buyers and sellers. National MBAResearch Standards-Business Administration: Understand economic systems to be able to recognize the environments in which businesses function. ♦ Understand fundamental economic concepts to obtain a foundation for employment in business.
79 Explain the concept of customer service. National MBAResearch Standards-Business Administration: Understand the nature of customer relationship management to show its contributions to a company.
84 Overcome the customer's objections. National MBAResearch Standards-Business Administration: Resolve conflicts with/for customers to encourage repeat business.
95 Identify ethical work behavior. National MBAResearch Standards-Business Administration: Apply ethics to demonstrate trustworthiness.
96 Identify job search resources. National MBAResearch Standards-Business Administration: Implement job-seeking skills to obtain employment.
97 Develop a résumé. National MBAResearch Standards-Business Administration: Implement job-seeking skills to obtain employment. ♦ Write internal and external business correspondence to convey and obtain information effectively.
98 Develop a cover letter. National MBAResearch Standards-Business Administration: Implement job-seeking skills to obtain employment. ♦ Record information to maintain and present a report of business activity. ♦ Write internal and external business correspondence to convey and obtain information effectively.
99 Complete a job application. National MBAResearch Standards-Business Administration: Implement job-seeking skills to obtain employment. ♦ Record information to maintain and present a report of business activity. ♦ Write internal and external business correspondence to convey and obtain information effectively.
101 Complete an employment interview. National MBAResearch Standards-Business Administration: Apply verbal skills to obtain and convey information. ♦ Implement job-seeking skills to obtain employment.
102 Complete follow-up to an employment interview. National MBAResearch Standards-Business Administration: Apply verbal skills to obtain and convey information. ♦ Implement job-seeking skills to obtain employment. ♦ Write internal and external business correspondence to convey and obtain information effectively.