# CTE Resource Center - Verso - Introduction to Marketing Task 1771130335

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Use correct grammar and vocabulary.

Definition

Demonstration should include the use of correct grammar and vocabulary in both written and verbal communications and in both formal and informal workplace situations.

Correct grammar includes

  • traditional grammar usage (e.g., use of complete sentences, agreement of subject/verb, and correct verb tenses)
  • mechanics (e.g., correct punctuation, capitalization, and spelling).

Correct vocabulary includes

  • choice of appropriate words with regard to both meaning and connotation
  • choice of appropriate words with regard to audience and situation (e.g., avoidance of jargon and slang; use of technical vs. lay terminology).

Process/Skill Questions

  • Should there be any differences in grammar and vocabulary between a formal business letter and an informal memo? Why or why not?
  • Why is it important to use correct grammar and vocabulary at work?
  • What could be the consequences of using incorrect grammar or vocabulary at work?
  • What different audiences and situations might an employee encounter when communicating in the workplace?
  • How might grammar and vocabulary differ from audience to audience? From situation to situation?
  • What is the difference between the dictionary meaning of a word and the connotation of the word?  How can the connotation of a word affect workplace communication?
  • Why is it important to use current industry lingo in business communications? How does appropriate use of industry language impact the image of the business and the employee?

Related Standards of Learning

English

9.6

The student will write in a variety of forms to include expository, persuasive, reflective, and analytic with an emphasis on persuasion and analysis.
  1. Engage in writing as a recursive process.
  2. Plan, organize, and write for a variety of audiences and purposes.
  3. Objectively introduce and develop topics, incorporating evidence and maintaining an organized structure and a formal style.
  4. Blend multiple forms of writing including embedding a narrative to produce effective essays.
  5. Communicate clearly the purpose of the writing using a thesis statement.
  6. Compose a thesis for persuasive writing that advocates a position.
  7. Clearly state and defend a position using reasons and evidence from credible sources as support.
  8. Identify counterclaims and provide counter - arguments.
  9. Determine the best kind of evidence to use for a claim, and effectively use fact and opinion to support a position.
  10. Use textual evidence to compare and contrast multiple texts.
  11. Arrange paragraphs in a logical progression, using transitions between paragraphs and ideas.
  12. Revise writing for clarity of content, accuracy, and depth of information.

9.7

The student will self- and peer-edit writing for capitalization, punctuation, spelling, sentence structure, paragraphing, and Standard English.
  1. Use parallel structure across sentences and paragraphs.
  2. Use appositives, main clauses, and subordinate clauses.
  3. Use commas and semicolons to distinguish and divide main and subordinate clauses.
  4. Distinguish between active and passive voice.
  5. Use a variety of sentence structures to infuse sentence variety in writing.

10.6

The student will write in a variety of forms to include persuasive, reflective, interpretive, and analytic with an emphasis on persuasion and analysis.
  1. Engage in writing as a recursive process.
  2. Plan and organize writing to address a specific audience and purpose.
  3. Adjust writing content, technique, and voice for a variety of audiences and purposes.
  4. Communicate clearly the purpose of the writing using a thesis statement.
  5. Objectively introduce and develop topics, incorporating evidence and maintaining an organized structure and a formal style.
  6. Compose a thesis statement for persuasive writing that advocates a position.
  7. Clearly state and defend a position using reasons and sufficient evidence from credible sources as support.
  8. Identify counterclaims and provide counter - arguments.
  9. Show relationships among claims, reasons, and evidence and include a conclusion that follows logically from the information presented.
  10. Blend multiple forms of writing including embedding a narrative to produce effective essays.
  11. Elaborate ideas clearly through word choice.
  12. Use textual evidence to compare and contrast multiple texts.
  13. Revise writing for clarity of content, accuracy, and depth of information.
  14. Write and revise to a standard acceptable both in the workplace and in postsecondary education.

10.7

The student will self- and peer-edit writing for capitalization, punctuation, spelling, sentence structure, paragraphing, and Standard English.
  1. Use parallel structure across sentences and paragraphs.
  2. Use complex sentence structure to infuse sentence variety in writing.
  3. Distinguish between active and passive voice.
  4. Use colons correctly.
  5. Analyze the writing of others and suggest how writing might be improved.

11.6

The student will write in a variety of forms, to include persuasive/argumentative, reflective, interpretive, and analytic with an emphasis on persuasion/argumentation.
  1. Apply components of a recursive writing process for multiple purposes to create a focused, organized, and coherent piece of writing to address a specific audience and purpose.
  2. Produce arguments in writing developing a thesis that demonstrates knowledgeable judgments, addresses counterclaims, and provides effective conclusions.
  3. Organize claims, counterclaims, and evidence in a sustained and logical sequence.
  4. Adapt evidence, vocabulary, voice, and tone to audience, purpose, and situation.
  5. Use words, phrases, clauses, and varied syntax to create a cohesive argument.
  6. Blend multiple forms of writing including embedding narratives to produce effective essays.
  7. Revise writing for clarity of content, accuracy and depth of information.
  8. Write and revise to a standard acceptable both in the workplace and in postsecondary education.

11.7

The student will self- and peer-edit writing for capitalization, punctuation, spelling, sentence structure, paragraphing, and Standard English.
  1. Use complex sentence structure to infuse sentence variety in writing.
  2. Use verbals and verbal phrases correctly to achieve sentence conciseness and variety.
  3. Distinguish between active and passive voice.

Other Related Standards

National MBAResearch Standards-Business Administration

Apply verbal skills to obtain and convey information.

 

Write internal and external business correspondence to convey and obtain information effectively.