# CTE Resource Center - Verso - Introduction to Marketing Task 1771130296

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Develop a cover letter.

Definition

Cover letter should be concise and include the following steps:
  • Gather necessary information.
  • Determine an approach for tailoring the letter to the specific employer and job at hand.
  • Draft all required components of letter, including salutation, body, closing, signature, and enclosure notation.
  • Present data in a professional letter format.
  • Edit and proofread letter.
  • Give to another reader to proofread.
  • Proofread letter again.

Process/Skill Questions

  • How can the cover letter serve as a company's first impression of a job seeker?
  • What is the purpose of a cover letter?
  • What are the essential elements of a cover letter? Why is each important?
  • What qualities would an employer look for in an applicant's cover letter?
  • How is a cover letter different from a résumé?
  • Why is it important to personalize the cover letter for each position?
  • Why is it helpful to include information about the business (its profits, products history) in your cover letter? What does it say about your interest in working for the company?

Related Standards of Learning

English

9.6

The student will write in a variety of forms to include expository, persuasive, reflective, and analytic with an emphasis on persuasion and analysis.
  1. Engage in writing as a recursive process.
  2. Plan, organize, and write for a variety of audiences and purposes.
  3. Objectively introduce and develop topics, incorporating evidence and maintaining an organized structure and a formal style.
  4. Blend multiple forms of writing including embedding a narrative to produce effective essays.
  5. Communicate clearly the purpose of the writing using a thesis statement.
  6. Compose a thesis for persuasive writing that advocates a position.
  7. Clearly state and defend a position using reasons and evidence from credible sources as support.
  8. Identify counterclaims and provide counter - arguments.
  9. Determine the best kind of evidence to use for a claim, and effectively use fact and opinion to support a position.
  10. Use textual evidence to compare and contrast multiple texts.
  11. Arrange paragraphs in a logical progression, using transitions between paragraphs and ideas.
  12. Revise writing for clarity of content, accuracy, and depth of information.

9.7

The student will self- and peer-edit writing for capitalization, punctuation, spelling, sentence structure, paragraphing, and Standard English.
  1. Use parallel structure across sentences and paragraphs.
  2. Use appositives, main clauses, and subordinate clauses.
  3. Use commas and semicolons to distinguish and divide main and subordinate clauses.
  4. Distinguish between active and passive voice.
  5. Use a variety of sentence structures to infuse sentence variety in writing.

9.8

The student will find, evaluate, and select credible resources to create a research product.
  1. Verify the validity and accuracy of all information.
  2. Analyze information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, point of view, or bias.
  3. Evaluate and select evidence from a variety of sources to support claims and introduce counterclaims.
  4. Cite sources for both quoted and paraphrased information using a standard method of documentation such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  5. Avoid plagiarism by using own words and follow ethical and legal guidelines for gathering and using information.
  6. Demonstrate ethical use of the Internet.

10.6

The student will write in a variety of forms to include persuasive, reflective, interpretive, and analytic with an emphasis on persuasion and analysis.
  1. Engage in writing as a recursive process.
  2. Plan and organize writing to address a specific audience and purpose.
  3. Adjust writing content, technique, and voice for a variety of audiences and purposes.
  4. Communicate clearly the purpose of the writing using a thesis statement.
  5. Objectively introduce and develop topics, incorporating evidence and maintaining an organized structure and a formal style.
  6. Compose a thesis statement for persuasive writing that advocates a position.
  7. Clearly state and defend a position using reasons and sufficient evidence from credible sources as support.
  8. Identify counterclaims and provide counter - arguments.
  9. Show relationships among claims, reasons, and evidence and include a conclusion that follows logically from the information presented.
  10. Blend multiple forms of writing including embedding a narrative to produce effective essays.
  11. Elaborate ideas clearly through word choice.
  12. Use textual evidence to compare and contrast multiple texts.
  13. Revise writing for clarity of content, accuracy, and depth of information.
  14. Write and revise to a standard acceptable both in the workplace and in postsecondary education.

10.7

The student will self- and peer-edit writing for capitalization, punctuation, spelling, sentence structure, paragraphing, and Standard English.
  1. Use parallel structure across sentences and paragraphs.
  2. Use complex sentence structure to infuse sentence variety in writing.
  3. Distinguish between active and passive voice.
  4. Use colons correctly.
  5. Analyze the writing of others and suggest how writing might be improved.

10.8

The student will find, evaluate, and select credible resources to create a research product.
  1. Verify the accuracy, validity, and usefulness of information.
  2. Analyze information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, and point of view or bias.
  3. Evaluate and select evidence from a variety of sources to introduce counter claims and to support claims.
  4. Cite sources for both quoted and paraphrased ideas using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  5. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.
  6. Demonstrate ethical use of the Internet.

11.6

The student will write in a variety of forms, to include persuasive/argumentative, reflective, interpretive, and analytic with an emphasis on persuasion/argumentation.
  1. Apply components of a recursive writing process for multiple purposes to create a focused, organized, and coherent piece of writing to address a specific audience and purpose.
  2. Produce arguments in writing developing a thesis that demonstrates knowledgeable judgments, addresses counterclaims, and provides effective conclusions.
  3. Organize claims, counterclaims, and evidence in a sustained and logical sequence.
  4. Adapt evidence, vocabulary, voice, and tone to audience, purpose, and situation.
  5. Use words, phrases, clauses, and varied syntax to create a cohesive argument.
  6. Blend multiple forms of writing including embedding narratives to produce effective essays.
  7. Revise writing for clarity of content, accuracy and depth of information.
  8. Write and revise to a standard acceptable both in the workplace and in postsecondary education.

11.7

The student will self- and peer-edit writing for capitalization, punctuation, spelling, sentence structure, paragraphing, and Standard English.
  1. Use complex sentence structure to infuse sentence variety in writing.
  2. Use verbals and verbal phrases correctly to achieve sentence conciseness and variety.
  3. Distinguish between active and passive voice.

11.8

The student will analyze, evaluate, synthesize, and organize information from a variety of credible resources to produce a research product.
  1. Critically evaluate quality, accuracy, and validity of information.
  2. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, point of view or bias.
  3. Synthesize relevant information from primary and secondary sources and present it in a logical sequence.
  4. Cite sources for both quoted and paraphrased ideas using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  5. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.
  6. Demonstrate ethical use of the Internet.

Other Related Standards

National MBAResearch Standards-Business Administration

Implement job-seeking skills to obtain employment.

 

Record information to maintain and present a report of business activity.

 

Write internal and external business correspondence to convey and obtain information effectively.