Explain the marketing concept.

Definition

Explanation should emphasize the basic concept that businesses must satisfy customers' needs and wants in order to make a profit.

What are the benefits to customers when businesses use the marketing concept?
What are the benefits to businesses when they use the marketing concept?
What is the basic question that a business must ask to incorporate the marketing concept? Why is it essential to business success?
What are the similarities and differences between a business that uses the marketing concept and one that does not?
How do the marketing functions support the marketing concept?

The student will read and analyze a variety of nonfiction texts.

Apply knowledge of text features and organizational patterns to understand, analyze, and gain meaning from texts.
Make inferences and draw conclusions based on explicit and implied information using evidence from text as support.
Analyze the author’s qualifications, viewpoint, and impact.
Recognize an author’s intended purpose for writing and identify the main idea.
Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
Identify characteristics of expository, technical, and persuasive texts.
Identify a position/argument to be confirmed, disproved, or modified.
Evaluate clarity and accuracy of information.
Analyze, organize, and synthesize information in order to solve problems, answer questions, complete a task, or create a product.
Differentiate between fact and opinion and evaluate their impact.
Analyze ideas within and between selections providing textual evidence.
Use the reading strategies to monitor comprehension throughout the reading process.

The student will read, interpret, analyze, and evaluate nonfiction texts.

Analyze text features and organizational patterns to evaluate the meaning of texts.
Recognize an author’s intended audience and purpose for writing.
Skim materials to develop an overview and locate information.
Compare and contrast informational texts for intent and content.
Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
Analyze ideas within and between selections providing textual evidence.
Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
Use reading strategies throughout the reading process to monitor comprehension.

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.

Apply information from texts to clarify understanding of concepts.
Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
Analyze technical writing for clarity.
Paraphrase and synthesize ideas within and between texts.
Draw conclusions and make inferences on explicit and implied information using textual support.
Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).