Explain the marketing concept.
Definition
Explanation should emphasize the basic concept that businesses must satisfy customers' needs and wants in order to make a profit.Process/Skill Questions
- What are the benefits to customers when businesses use the marketing concept?
- What are the benefits to businesses when they use the marketing concept?
- What is the basic question that a business must ask to incorporate the marketing concept? Why is it essential to business success?
- What are the similarities and differences between a business that uses the marketing concept and one that does not?
- How do the marketing functions support the marketing concept?
Related Standards of Learning
English
9.5
The student will read and analyze a variety of nonfiction texts.
- Apply knowledge of text features and organizational patterns to understand, analyze, and gain meaning from texts.
- Make inferences and draw conclusions based on explicit and implied information using evidence from text as support.
- Analyze the author’s qualifications, viewpoint, and impact.
- Recognize an author’s intended purpose for writing and identify the main idea.
- Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
- Identify characteristics of expository, technical, and persuasive texts.
- Identify a position/argument to be confirmed, disproved, or modified.
- Evaluate clarity and accuracy of information.
- Analyze, organize, and synthesize information in order to solve problems, answer questions, complete a task, or create a product.
- Differentiate between fact and opinion and evaluate their impact.
- Analyze ideas within and between selections providing textual evidence.
- Use the reading strategies to monitor comprehension throughout the reading process.
10.5
The student will read, interpret, analyze, and evaluate nonfiction texts.
- Analyze text features and organizational patterns to evaluate the meaning of texts.
- Recognize an author’s intended audience and purpose for writing.
- Skim materials to develop an overview and locate information.
- Compare and contrast informational texts for intent and content.
- Interpret and use data and information in maps, charts, graphs, timelines, tables, and diagrams.
- Draw conclusions and make inferences on explicit and implied information using textual support as evidence.
- Analyze and synthesize information in order to solve problems, answer questions, and generate new knowledge.
- Analyze ideas within and between selections providing textual evidence.
- Summarize, paraphrase, and synthesize ideas, while maintaining meaning and a logical sequence of events, within and between texts.
- Use reading strategies throughout the reading process to monitor comprehension.
11.5
The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
- Apply information from texts to clarify understanding of concepts.
- Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
- Analyze technical writing for clarity.
- Paraphrase and synthesize ideas within and between texts.
- Draw conclusions and make inferences on explicit and implied information using textual support.
- Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
- Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
- Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
- Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).