# CTE Resource Center - Verso - Introduction to Marketing SOL Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

SOL Correlation by Task

A correlation between each state-approved CTE course and Virginia Standards of Learning (SOL) for English, History and Social Science, Mathematics, and Science has been completed by teams of CTE and academic specialists. The correlation identifies, on a statewide basis, standards reinforced by specific tasks/competencies within each course.

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
1 Demonstrate creativity and innovation. English 6.1, 6.3, 6.4, 6.6, 6.7, 6.9, 7.1, 7.3, 7.4, 7.6, 7.7, 7.9, 8.1, 8.3, 8.4, 8.6, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.1, 11.5, 11.6, 11.8, 12.1, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WG.4, WHI.1, WHII.1
Mathematics 6.1, 6.2, 6.3, 6.4, 6.5, 6.6, 6.7, 6.10, 6.11, 6.12, 7.2, 7.3, 7.8, 7.9, 8.2, 8.4, 8.6, 8.7, 8.11, 8.12, 8.17, 8.18, A.9, AFDA.3, AFDA.4, AFDA.5, AFDA.6, AFDA.7, AFDA.8, AII.9, COM.1, COM.3, COM.4, COM.5, COM.8, DM.1*, DM.2*, DM.3*, DM.7, DM.10, PS.3*, PS.4*, PS.7*, PS.9*, PS.10*
Science 6.1, BIO.1, CH.1, ES.1, LS.1, PS.1
2 Demonstrate critical thinking and problem solving. English 6.1, 6.3, 6.4, 6.5, 6.6, 6.7, 6.9, 7.1, 7.3, 7.4, 7.5, 7.6, 7.7, 7.9, 8.1, 8.3, 8.4, 8.5, 8.6, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.1, 11.5, 11.6, 11.8, 12.1, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.11, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WG.4, WHI.1, WHII.1
Mathematics 6.1, 6.2, 6.3, 6.4, 6.5, 6.6, 6.10, 6.11, 7.2, 7.3, 7.8, 7.12, 7.13, 8.2, 8.4, 8.8, 8.9, 8.10, 8.11, A.8, A.9, AFDA.3, AFDA.5, AFDA.8, AII.9, AII.10, AII.11, COM.1, COM.3, COM.4, COM.5, COM.8, DM.1*, DM.2*, DM.3*, DM.4, DM.7, DM.9*, G.1, G.13, G.14, PS.9*, PS.10*
Science 6.1, BIO.1, CH.1, ES.1, LS.1, PS.1
3 Demonstrate initiative and self-direction. English 6.1, 6.4, 6.6, 6.7, 6.9, 7.1, 7.4, 7.6, 7.7, 7.9, 8.1, 8.4, 8.6, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.1, 11.5, 11.6, 11.8, 12.1, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.11, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
4 Demonstrate integrity. English 6.1, 7.1, 8.1, 9.1, 9.5, 10.1, 10.5, 11.1, 11.5, 12.1, 12.5
History and Social Science CE.1, CE.3, CE.4, GOVT.1, GOVT.16, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
5 Demonstrate work ethic. English 6.1, 7.1, 8.1, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.4, CE.14, GOVT.1, GOVT.16, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Science CH.1
6 Demonstrate conflict-resolution skills. English 6.1, 6.2, 6.4, 6.6, 6.7, 6.9, 7.1, 7.2, 7.4, 7.6, 7.7, 7.9, 8.1, 8.2, 8.4, 8.6, 8.7, 8.9, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.4, GOVT.1, USI.1, VUS.1
7 Demonstrate listening and speaking skills. English 6.1, 6.2, 6.4, 6.6, 7.1, 7.2, 7.4, 7.6, 8.1, 8.2, 8.4, 8.6, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.4, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
8 Demonstrate respect for diversity. English 6.1, 7.1, 8.1, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.3, CE.4, GOVT.1, GOVT.16, USI.1, USII.1, USII.9, VUS.1, VUS.13, WG.1, WHI.1, WHII.1
9 Demonstrate customer service skills. English 6.1, 6.4, 6.7, 7.1, 7.4, 7.7, 8.1, 8.4, 8.7, 9.1, 9.5, 9.6, 10.1, 10.5, 10.6, 11.1, 11.5, 11.6, 12.1, 12.5, 12.6
History and Social Science CE.1, CE.4, GOVT.1, GOVT.16, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
10 Collaborate with team members. English 6.1, 7.1, 8.1, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.3, CE.4, GOVT.1, GOVT.16, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
11 Demonstrate big-picture thinking. English 6.1, 6.4, 7.1, 7.4, 8.1, 8.4, 9.1, 9.5, 10.1, 10.5, 11.1, 11.5, 12.1, 12.5
History and Social Science CE.1, CE.4, CE.12, GOVT.1, GOVT.15, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
12 Demonstrate career- and life-management skills. English 6.1, 6.7, 7.1, 7.7, 8.1, 8.7, 9.1, 9.6, 10.1, 10.6, 11.1, 11.6, 12.1, 12.6
History and Social Science CE.1, CE.4, CE.12, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 8.4
13 Demonstrate continuous learning and adaptability. English 6.1, 6.4, 6.7, 6.9, 7.1, 7.4, 7.7, 7.9, 8.1, 8.4, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.1, 11.5, 11.6, 11.8, 12.1, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.3, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Science BIO.1, CH.1, LS.1, PH.1, PH.4, PS.1
14 Manage time and resources. English 6.1, 6.2, 6.4, 6.7, 6.9, 7.1, 7.2, 7.4, 7.7, 7.9, 8.1, 8.2, 8.4, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.2, 11.5, 11.6, 11.8, 12.2, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.11, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 6.10, 6.11, 6.12, 7.2, 7.3, 7.8, 7.9, 7.10, 7.11, 7.12, 7.13, 8.4, 8.11, 8.12, 8.13, 8.14, 8.17, 8.18, A.4, A.5, A.8, A.9, AFDA.3, AFDA.4, AFDA.5, AFDA.6, AFDA.7, AFDA.8, COM.1, COM.3, COM.5, COM.8
15 Demonstrate information-literacy skills. English 6.1, 6.2, 6.4, 6.6, 6.7, 6.9, 7.1, 7.2, 7.3, 7.4, 7.6, 7.7, 7.9, 8.1, 8.2, 8.3, 8.4, 8.6, 8.7, 8.9, 9.2, 9.5, 9.6, 9.8, 10.2, 10.5, 10.6, 10.8, 11.2, 11.5, 11.6, 11.8, 12.2, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 6.10, 6.11, 7.8, 7.9, 8.11, 8.12, A.8, A.9, AFDA.3, AFDA.4, AFDA.6, AFDA.7, AFDA.8, DM.8, PS.1*, PS.2*, PS.3*, PS.4*, PS.7*, PS.8*, PS.9*, PS.10*
Science 6.1, BIO.1, CH.1, ES.1, LS.1, PH.1, PS.1
16 Demonstrate an understanding of information security. English 6.1, 6.2, 6.3, 6.4, 6.6, 6.7, 6.8, 6.9, 7.1, 7.2, 7.3, 7.4, 7.6, 7.7, 7.8, 7.9, 8.1, 8.2, 8.3, 8.4, 8.6, 8.7, 8.8, 8.9, 9.1, 9.2, 9.5, 9.6, 9.8, 10.1, 10.2, 10.5, 10.6, 10.8, 11.1, 11.2, 11.5, 11.6, 11.8, 12.1, 12.2, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics COM.10
17 Maintain working knowledge of current information-technology (IT) systems. English 6.1, 6.3, 6.4, 6.6, 6.9, 7.1, 7.3, 7.4, 7.6, 7.9, 8.1, 8.3, 8.4, 8.6, 8.9
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 7.8, COM.1, COM.2, COM.7, COM.9, COM.10, COM.11, COM.16, COM.18, PS.17
Science BIO.1, CH.1, ES.1, PH.1
18 Demonstrate proficiency with technologies, tools, and machines common to a specific occupation. History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 6.10, 6.11, 7.9, 8.4, A.7, A.8, A.9, AFDA.1, AFDA.3, AFDA.5, AII.4, AII.7, AII.9, COM.1, COM.7, COM.10, COM.11, COM.12, COM.16
Science CH.1, ES.1, LS.1, PH.1, PS.1
19 Apply mathematical skills to job-specific tasks. English 6.4, 6.6, 6.7, 7.4, 7.6, 7.7, 8.4, 8.6, 8.7, 9.5, 9.6, 10.5, 10.6, 11.5, 11.6, 12.5, 12.6
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 6.1, 6.2, 6.5, 6.6, 6.12, 6.13, 6.14, 7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.8, 7.9, 7.11, 7.12, 7.13, 8.4, 8.5, 8.6, 8.8, 8.9, 8.10, 8.11, 8.12, 8.13, 8.14, 8.15, 8.16, 8.17, 8.18, A.1, A.3, A.4, A.5, A.7, A.8, A.9, AFDA.1, AFDA.3, AFDA.5, AFDA.8, AII.3, AII.7, AII.9, AII.10, COM.1, COM.7
Science 6.1, BIO.1, CH.1, ES.1, LS.1, PH.1, PS.1
20 Demonstrate professionalism. English 6.1, 7.1, 8.1, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
21 Demonstrate reading and writing skills. English 6.1, 6.6, 6.7, 7.1, 7.6, 7.7, 8.1, 8.6, 8.7, 9.1, 9.5, 9.6, 9.7, 10.1, 10.5, 10.6, 10.7, 11.1, 11.5, 11.6, 11.7, 12.1, 12.5, 12.6, 12.7
History and Social Science CE.1, CE.4, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Science 6.1, PH.1, PS.1
22 Demonstrate workplace safety. English 6.4, 7.4, 8.4, 9.5, 10.5, 11.5, 12.5
History and Social Science CE.1, CE.4, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Science CH.1
23 Examine aspects of planning within an industry/organization. History and Social Science GOVT.16
28 Examine labor issues related to an industry/organization. History and Social Science GOVT.16
29 Examine community issues related to an industry/organization. History and Social Science GOVT.16
30 Examine health, safety, and environmental issues related to an industry/organization. History and Social Science GOVT.16
39 Define marketing. English 9.3, 10.3, 11.3
40 Identify the components of a marketing process/cycle. English 9.5, 10.5, 11.5
41 Explain marketing as a service to the public. English 9.5, 10.5, 11.5
42 Explain marketing as a service to an organization. English 9.5, 10.5, 11.5
43 Identify components of the marketing mix. English 9.5, 10.5, 11.5
44 Identify marketing functions and their importance. English 9.5, 10.5, 11.5
45 Explain the impact of technology on marketing. English 9.5, 10.5, 11.5
46 Explain the concept of branding. English 9.5, 10.5, 11.5
47 Explain the marketing concept. English 9.5, 10.5, 11.5
48 Explain the historical development that led to the adoption of the marketing concept. English 9.3, 9.5, 10.3, 10.5, 11.3, 11.5
History and Social Science GOVT.9, VUS.13, VUS.14
49 Identify marketing trends. English 9.3, 9.5, 10.3, 10.5, 11.3, 11.5
History and Social Science GOVT.12, GOVT.13, WG.17
50 Use computer technology and software tools to perform marketing tasks. English 9.2, 10.2, 11.2
51 Identify elements of effective communication. English 9.5, 10.5, 11.5
History and Social Science GOVT.1, GOVT.16
52 Address others in a professional manner. English 9.1, 10.1, 11.1
History and Social Science GOVT.16
53 Demonstrate the handling of incoming and outgoing telephone calls and teleconferencing/web conferencing. English 9.1, 10.1, 11.1
History and Social Science GOVT.16
54 Transcribe a message. English 9.6, 9.7, 10.6, 10.7, 11.6, 11.7
55 Use correct grammar and vocabulary. English 9.6, 9.7, 10.6, 10.7, 11.6, 11.7
56 Explain the effects of nonverbal communication on interactions with others. English 9.5, 10.5, 11.5
57 Explain the importance of mobile technology etiquette. English 9.5, 10.5, 11.5
History and Social Science GOVT.16
58 Explain the importance of etiquette when sending email and text messages or in any online environment. English 9.5, 10.5, 11.5
History and Social Science GOVT.16
59 Compose an email message. English 9.6, 9.7, 10.6, 10.7, 11.6, 11.7
History and Social Science GOVT.1, GOVT.16
60 Identify elements of effective business writing. English 9.5, 10.5, 11.5
History and Social Science GOVT.1, GOVT.16
61 Explain constructive criticism. English 9.5, 10.5, 11.5
62 Explain the nature of economics. English 9.5, 10.5, 11.5
History and Social Science GOVT.14, GOVT.15, GOVT.16, WG.9, WG.17
63 Distinguish between a good and a service. English 9.5, 10.5, 11.5
64 Distinguish between consumer and capital goods and services. English 9.5, 10.5, 11.5
History and Social Science GOVT.14
65 Explain the economic benefits of marketing. English 9.5, 10.5, 11.5
History and Social Science GOVT.14
66 Identify types of product utility. English 9.5, 10.5, 11.5
67 Explain the meaning and characteristics of private enterprise. English 9.5, 10.5, 11.5
68 Explain the concept of profit. English 9.3, 9.5, 10.3, 10.5, 11.3, 11.5
Mathematics A.1, A.4
69 Explain the concept of supply and demand. English 9.3, 9.5, 10.3, 10.5, 11.3, 11.5
70 Explain the effect of competition on buyers and sellers. English 9.5, 10.5, 11.5
71 Identify major promotional activities used in marketing and the benefits of each. English 9.5, 9.6, 9.7, 10.5, 10.6, 10.7, 11.5, 11.6, 11.7
72 Explain the concept of a target market. English 9.5, 10.5, 11.5
73 Create a customer profile. English 9.6, 9.7, 10.6, 10.7, 11.6, 11.7
74 Identify promotional methods for specific target markets. English 9.5, 10.5, 11.5
75 Explain the concept of mass marketing. English 9.5, 10.5, 11.5
76 Explain traits of an effective salesperson. English 9.5, 10.5, 11.5
77 Explain the importance of selling. English 9.5, 10.5, 11.5
78 Analyze product/service knowledge required for a routine sales transaction. English 9.5, 10.5, 11.5
79 Explain the concept of customer service. English 9.1, 9.5, 10.1, 10.5, 11.1, 11.5
80 Prepare for the customer (pre-approach). English 9.5, 10.5, 11.5
81 Approach the customer. English 9.1, 10.1, 11.1
82 Determine the customer's wants and needs. English 9.5, 10.5, 11.5
83 Present product or service features as customer benefits. English 9.1, 10.1, 11.1
84 Overcome the customer's objections. English 9.5, 10.5, 11.5
85 Close the sale. English 9.3, 9.5, 10.3, 10.5, 11.3, 11.5
86 Use suggestion selling. English 9.1, 10.1, 11.1
87 Apply follow-up and relationship-building strategies. English 9.5, 10.5, 11.5
88 Identify various methods of handling payment for purchases. English 9.5, 10.5, 11.5
90 Identify career opportunities in marketing. English 9.5, 9.8, 10.5, 10.8, 11.5, 11.8
91 Identify products and services in a variety of marketing areas. English 9.5, 10.5, 11.5
92 Identify personal interests, personality traits, and skills. English 9.5, 10.5, 11.5
93 Research job descriptions related to various marketing careers. English 9.8, 10.8, 11.8
94 Follow the steps of the decision-making process to analyze possible career choices. English 9.5, 10.5, 11.5
95 Identify ethical work behavior. English 9.3, 9.5, 10.3, 10.5, 11.3, 11.5
96 Identify job search resources. English 9.5, 9.8, 10.5, 10.8, 11.5, 11.8
97 Develop a résumé. English 9.5, 9.8, 10.5, 10.8, 11.5, 11.8
98 Develop a cover letter. English 9.6, 9.7, 9.8, 10.6, 10.7, 10.8, 11.6, 11.7, 11.8
99 Complete a job application. English 9.5, 9.6, 9.7, 10.5, 10.6, 10.7, 11.5, 11.6, 11.7
100 Identify characteristics of successful interviews. English 9.5, 10.5, 11.5
101 Complete an employment interview. English 9.1, 10.1, 11.1
102 Complete follow-up to an employment interview. English 9.1, 10.1, 11.1