CTE Resource Center - Verso - Introduction to Marketing Related National MBAResearch Standards-Marketing
Related National MBAResearch Standards-Marketing
National MBAResearch Standards-Marketing
For a complete list of performance indicators for each of the performance elements with the Marketing Core Standards, go to http://mbaresearch.org/images/PDFs/MarketingCluster_2.pdf.
Acquire a foundational knowledge of product/service management to understand its nature and scope.
Acquire a foundational knowledge of promotion to understand its nature and scope.
Acquire a foundational knowledge of selling to understand its nature and scope.
Acquire foundational knowledge of channel management to understand its role in marketing.
Acquire foundational knowledge of marketing-information management to understand its nature and scope.
Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
Develop a foundational knowledge of pricing to understand its role in marketing.
Develop marketing strategies to guide marketing tactics.
Participate in career planning to enhance job-success potential.
Perform pre-sales activities to facilitate sales presentation.
Position company to acquire desired business image.
Position products/services to acquire desired business image.
Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Understand promotional channels used to communicate with targeted audiences.
Understand responsibilities in marketing to demonstrate ethical/legal behavior.
Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Understand the use of an advertisement's components to communicate with targeted audiences.