# CTE Resource Center - Verso - Design, Multimedia, and Web Technologies, Advanced Instructional Scenarios

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Instructional Scenarios

“Creating Advertisements for a Local Youth Foundation’s Annual Fundraiser”

Duty/Concept Area: Designing and Creating Advanced Digitally Designed Projects

You have just been hired to create the advertisements for your local Youth Foundation's annual fundraiser. You will need to create an 11-x-17-inch advertisement and a business-card-size advertisement for the local newspaper, a slide to advertise before the previews at the movie theater, and an 8.5-x-11-inch flier to put in 15 local business windows. You have been given a budget of $1,500. You will need to contact your local print shops and newspapers to discuss print specifications and to gather cost estimates.

Big Question: What key decisions must be made and what questions will you need to prepare before you contact local print shops and newspapers regarding specifications and cost estimates for the various documents?

Focus Questions:

  1. What information will you need to include in each of the documents?
  2. How will the budget affect your design plans?
  3. What time frame considerations do you need to make?
  4. What are the differences in setup criteria from one media to another (i.e., print vs. digital media)?
  5. What color considerations do you need to make?
  6. How will you determine which software application(s) you will use to create the documents?

Project-Based Assessment:

An 11-x-17-inch advertisement and a business-card-size advertisement for the local newspaper, a slide to advertise before the previews at the movie theater, and an 8.5-x-11 inch flier to put in 15 local business windows, all of which are error-free and include specifications for a local print shop. The cost estimates do not exceed the budgeted amount of $1,500.

“Designing a Cover for an FBLA Local Annual Chapter Report”

Duty/Concept Area: Designing and Creating Advanced Digitally Designed Projects

You have been asked to design the cover for your school’s FBLA Local Annual Chapter Report. Your teacher will give you specific information that needs to go onto the cover, and you will add additional information as you desire. You will need to create a checklist of required elements for the cover. The cover must be 8.5 x 11 inches and printed on white or buff (ivory) cardstock. You must incorporate appropriate desktop publishing skills you have learned.

Big Question: What decisions will you need to make, and what information will you need to collect to enable you to design a cover for your school’s FBLA Local Chapter Annual Chapter Report in accordance with the guidelines for the event?

Focus Questions:

  1. What software applications will you use to complete this project?
  2. What formatting considerations will you need to make considering the binding requirements of the report?
  3. How will you incorporate the required theme of the report into the cover?
  4. What elements are essential for an effective visual presentation of the project?

Project-Based Assessment:

A cover for the school’s FBLA Local Annual Chapter Report that meets the guidelines for the event, incorporates appropriate desktop publishing elements, and is free from errors.

“Creating a Commercial for a Product”

Duty/Concept Area: Designing and Creating Advanced Interactive Media Projects

You have been hired by a marketing firm to create a commercial for a product. You will need to choose your product, find an example of a print ad for this product, and turn it into the commercial. The commercial must incorporate the appropriate techniques you have learned relating to your interactive media instruction (e.g., video clips, audio).

Big Question:  How will you organize the task of selecting a product and creating a commercial that will appeal to your target audience?

Focus Questions:

  1. Who is your target audience?
  2. What methods might you use to get the attention and interest of your audience?
  3. What appeal(s) will you use in your commercial (factual and/or emotional)?
  4. How will you select the product for which you will create a commercial?
  5. How long has the product been on the market?
  6. What is the sales history of this product?
  7. What design elements will you include in your commercial?
  8. What software will be best to use to complete this assignment?

Project-Based Assessment:

A professional commercial that includes key information about the product, has interest and appeal for the target audience, and incorporates interactive media such as audio and video clips.

“Researching New Technology Trends and Creating a Website”

Duty/Concept AreasExamining Internet Technologies; Designing and Creating Advanced Websites

The Board of Directors of your company has requested that you and your team conduct research on the latest technology trends related to wireless and Internet technologies. From your research you will create a website of your findings with links to appropriate sites to present to the Board of Directors. The Board of Directors will critique your site from both a design and informational standpoint. The site will be used to keep employees informed about current technology trends that may have an impact on the business.

Big Question:  How will you organize your design team to complete the task assigned by the Board of Directors?

Focus Questions:

  1. How will you determine which technology trends to include in the research phase of the project?
  2. What steps do you have to take to make sure that your website does not violate any copyright laws or present information of an unethical nature or in an unethical manner?
  3. What software applications will you use to complete this project?
  4. What information and graphical elements will you include on your website?
  5. What elements will you include to make the website easy to navigate?
  6. What considerations do you need to make when presenting this project to the Board of Directors in a professional setting?
  7. What advanced features will you incorporate into your website (e.g., frames, forms, search features, drop-down menus, image maps, audio and/or visual elements)?
  8. How will you validate the accuracy of the information that you put on your site?
  9. How will you document the sources of the information that you include on your site?

Assessment Guidelines for Website:

Project-Based Assessment:

A website that includes the required information as set forth by the Board of Directors, provides appropriate documentation of all sources, and meets the criteria for a professionally designed site.

“Developing a Presentation on Ethical and Fair Use Issues”

Duty/Concept AreaComplying with Laws and Professional Ethics

You have been asked to give a two- to four-minute presentation to the school board on copyright guidelines, ethics, and fair use of music, video, and artwork in presentations and on websites. The presentation will be used in all of the schools in your school system to let students know what they can and cannot do regarding copyright. Minimally, this presentation must encompass copyright guidelines and laws on appropriate use of music, video, artwork, and print.

Big Question:  How will you determine the ethical and fair use issues to include in your presentation?

Focus Questions:

  1. What topics will you include in your presentation?
  2. How will you validate the accuracy of the information that you have put in your presentation?
  3. What steps do you have to take to make sure that your presentation does not violate any copyright or ethics laws?
  4. What format will you use to present this information?
  5. How will you determine the most effective software to use to complete this assignment?

Project-Based Assessment:

A two- to four-minute presentation on copyright guidelines, ethics, and fair use of music, video, and artwork in presentations and on websites, with appropriate documentation of sources.

“Creating a Digital Portfolio”

Duty/Concept Area: Developing Employability Skills

You are applying for admittance into a prestigious institute of higher education. Your application requires a digital portfolio. You will present this portfolio to an admissions committee.

Big Question:  What must you consider when preparing a professional digital portfolio to be presented to an admissions committee?

Focus Questions:

  1. How will you determine which software applications you will use to complete this project?
  2. What format will you use to present this portfolio (i.e., web design or presentation software)?
  3. How will you choose the elements to include in the portfolio?
  4. Have you added all of your certificates and achievements into your portfolio?
  5. What considerations will you need to make if the committee asks you to send the portfolio electronically?

Project-Based Assessment:

A digital portfolio that includes educational/academic information, work samples, recognition and achievements, extra-curricular activities, work experience, community service, and other items that would positively present the student to the admissions committee. The portfolio should be error-free and meet the requirements for electronic submission.