Selecting Computer Hardware and Software for a Desktop Multimedia Company
Duty/Concept Area: Demonstrating Knowledge of Hardware, Software, and Operating Systems
You wish to start up your own desktop multimedia company. You need to decide which computer system, application software, and peripherals you need to meet your customers’ needs. You will prepare a multimedia presentation/project to communicate your findings to the advisory council of your company.
Big Question: What are the specific technological needs of your company?
- How would your company’s budget affect the types of computer hardware and software you purchase?
- How would the size of your company affect your choices for purchase?
- What are the specific components that you want to include in your computer system? (Initially, make the system a “dream” system.)
- Who are three different vendors and what are their prices for the computer system you selected?
- How might you incorporate tables and/or charts to display your findings?
- What are your options in the used-equipment market?
- How would your selection of software drive your selection of appropriate hardware?
A multimedia presentation/project that includes the specifications for a computer system, application software, and peripherals with prices from at least three vendors. The presentation should include a recommendation with a rationale for the hardware and software that will best meet the needs of the start-up company.
Developing a Marketing Campaign for an Advertising Agency
Duty/Concept Area: Applying Principles of Layout and Design
As an employee in an advertising agency, you have been given the task of developing a marketing campaign for the coming season. You will need to consider the needs and attitudes of your customer base in developing promotional materials, which may include flyers, catalogs, press releases, and web materials.
In the first phase of the task, you will analyze a wide range of media examples, comparing and contrasting to identify design elements and their relationship to your target audience.
In the second phase of the task, you will develop publications for your marketing campaign that reflect a focus on the target audience.
Big Question: What elements of layout and design in the various media address audience and purpose?
- Who is the target audience of your assembled publications?
- What examples of use of contrast are included in your publications?
- What examples of repetition in font, color, and other elements do you find in your publications?
- What examples of use of proximity do you find in your publications?
- What examples of use of creative alignment do you find in your publications?
- Who is the target audience of your project?
- How have you matched design elements to your target audience?
Promotional publications to be used in the marketing campaign for the coming season (flyers, catalogs, press releases, and web materials), addressing the target audience. The media used must incorporate effective principles of layout and design and be error-free and ready for publication.
Creating a Travel Brochure
Duty/Concept Area: Designing and Creating Graphic Design Projects
You have recently been employed at CTE Travel Agency. Your supervisor has asked you to create a tri-fold brochure advertising an out-of-state vacation destination. You must utilize a style sheet and master page to organize and control your design.
Big Question: How would you incorporate the elements of design to inform your audience about the destination?
- How would you effectively incorporate the following essential items: lodging options, trip highlights, special programs or events, weather, operating hours, and directions/maps?
- How will you incorporate graphics to enhance your brochure?
- What are the elements on your style sheet? Be specific with your text and color definitions.
- What original tables and charts might you include to communicate content?
An attractive, eye-catching tri-fold brochure that includes essential information about the vacation destination. A style sheet and master page must be used to organize and control the design. The brochure must incorporate principles of layout and design effectively and be error-free and ready for publication, including appropriate specifications.
Creating a Multimedia Presentation to Promote a Class Trip
Duty/Concept Area: Designing and Creating Multimedia Presentations/Projects
You are working at your school’s TV station. You have been asked to create a multimedia presentation/project for broadcast, promoting an overnight class trip. Your overnight trip will be to the destination profiled in the brochure you created for the CTE Travel Agency.
Big Question: How will you make an effective presentation that is interesting and appealing to your peers?
- What topics and information will you include in the multimedia presentation?
- What software will you use to develop the presentation?
- How will you use graphical elements to enhance the presentation?
- What audio or video elements might be used to add interest to the presentation?
- How will you evaluate the effectiveness of the presentation?
An effective multimedia presentation/project that is error-free and ready for broadcast, appeals to the target audience, and includes essential information about an overnight class trip.
Creating a Digital Portfolio
Duty/Concept Area: Designing and Creating Websites
You are preparing to enter the job market and are preparing a digital portfolio of your print and graphic designs, multimedia presentation/projects, and web pages. You have decided to prepare a master website with links to all of the work in your portfolio.
Big Question: How will you design your website to have maximum appeal to a potential employer?
- How will you decide which publications to include in order to highlight your strengths?
- How will you organize your website?
- How will you ensure that potential employers can easily navigate your website?
- How will you use elements of layout and design to make your website appealing to potential employers?
- Content: pages contain appropriate titles, and structure of the site is logical.
- Page layout: each page demonstrates careful thought about the order in which information is presented.
- Graphics: pages contain appropriate graphics, including appropriate backgrounds and simple layout.
- Navigation: major section headings are clear and easy to understand. Links are logical and easily followed. Index page links to all pages within the site, and all links work properly.
- Design: the pages are well organized and include tables and/or bulleted lists, horizontal rules, and paragraphs.
- Information: information is creatively written and error-free.
- Advanced features: site incorporates advanced features.
A professional website that includes functioning links to all of the work in the portfolio and is error-free.
Creating a Publication/Multimedia Presentation
Duty/Concept Area: Exploring Legal and Ethical Issues
Your school’s media specialist has asked you to create a publication or multimedia presentation/project to inform new students of the school’s copyright, licensing, and acceptable use policies addressing legal and ethical constraints.
Big Question: How will you design your publication or multimedia presentation/project to meet the specifications outlined by your school’s media specialist?
- How will you address the school’s fair use policies in your product?
- How will you address software-licensing agreements?
- How will you address electronic clip art restrictions?
- What software will you use to create your product?
- How will you incorporate scanned/digitized and audio-visual elements to add interest and appeal to your product?
- How will you evaluate the effectiveness of the product you create?
A professional publication or multimedia presentation/project that includes essential information about the school’s copyright, licensing, and acceptable use policies. The product should incorporate essential principles of layout and design and be error free and ready for publication.