# CTE Resource Center - Verso - Office Administration NBEA Achievement Standards for Marketing Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

NBEA Achievement Standards for Marketing Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
39 Demonstrate professionalism in communication skills while providing support and service to customer/clients. NBEA Achievement Standards for Marketing: Describe the factors that influence customer-business relationships (e.g., return policies, pricing, distribution, and advertising). ♦ Explain ways companies show concern for customers. ♦ Identify customer needs and reasons why customers return to the same business.
49 Identify emerging technology related to telecommunications. NBEA Achievement Standards for Marketing: Describe the opportunities created by the Internet. ♦ Determine new ways of marketing products, using emerging and evolving technologies. ♦ Explain the importance of having a technological edge over the competition (e.g., faster to market with new products). ♦ Identify how technology affects competition and marketing decisions. ♦ Identify ways that evolving technologies (e.g., e-commerce and wireless technologies) affect marketing strategy.
52 Prepare a cost analysis of hardware, furniture, equipment, and supplies. NBEA Achievement Standards for Marketing: Analyze the cost benefit of different technological approaches to marketing (e.g., electronic versus print media). ♦ Identify the most efficient means (e.g., cost benefit analysis) for distributing different types of products and services.