Title: Conduct primary and secondary market research for a business.
Course: Entrepreneurship, Advanced (12053-II) > Section: Marketing a Business

Conducting market research for a business should include

- identifying the areas of questioning for a market research survey
- creating a questionnaire to ascertain this data
- developing a market survey
- having the market survey completed by prospective customers
- identifying ways of using technology to speed up the research process.

Process/Skill Questions:

- What is the difference between primary and secondary research?
- What are the advantages and disadvantages of using secondary data?
- Why do businesses use secondary data first?
- Why do businesses often use rating scales to measure customer satisfaction?
- Why is it essential to conduct market research on a new business prior to start-up?
- How does a market researcher develop questions for a survey?
- Why is it important to interview people only in the target market?
- How has technology changed market research?
- What gives a survey validity?