Identification should include determining
- product
- price
- promotion
- placement.
Process/Skill Questions:
Thinking
- How is price set when developing a new product?
- What current trends affect pricing?
Communication
- What are techniques to increase sales of the brand or product?
- What are the options of product distribution in specific marketing segments?
Leadership
- What is the relationship between demographics and the development of a successful brand or product?
- Why is it important to correlate product sales performance elements to demographics?
Management
- Why does management want the product brand to be tied to economic indicators?
- How does management identify consumer spending?