CTE Resource Center - Verso

Virginia’s CTE Resource Center

Sports and Entertainment Marketing (8175/36 weeks)

Course Description

Course Code:8175
Work-based Learning:Available
Duration:36 weeks
Suggested Grade Levels:10–12
Prerequisites:None

This introductory course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service skills, branding, product development, pricing and distribution strategies, business structures, sales processes, social media, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. The course also supports career development skills and explores career options. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course.

Career Clusters and Pathways

For federal reporting (choose one)

  • Hospitality and Tourism
    • Lodging
    • Recreation, Amusements and Attractions
    • Restaurants and Food and Beverage Services
    • Travel and Tourism

Available Credentials

Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.