Introduction to Marketing (8111/18 weeks)
|Suggested Grade Levels:||9–11|
Students gain an understanding of the importance of marketing in today's society. They develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, and ethical decision-making. Computer/technology applications and DECA activities support this course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.
Career Clusters and Pathways
For federal reporting (choose one)
- Hospitality and Tourism
- Marketing Communications
- Marketing Management
- Marketing Research
- Professional Sales
18-week courses may qualify for state-board approved industry certification assessments based on a case-by-case approval from the state CTE Cluster specialist.
A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.
Check the course description for any course listed below, because some may have a prerequisite.